Once upon a time, in the Land of the Rising Sun, there were three kings of fuel economy. First there was the fourth-generation Nissan March (known in other markets as the Micra), second was the new third-generation Toyota Vitz (Yaris), and third is the fifth-generation Daihatsu Move.
I know. Three non-hybrid cars were reigned as the three kings of low fuel consumption thanks to its idling stop technology and CVT. These two gifts that powered the Three Kings. There were like Elvis Presley, Michael Jackson, and King Kong. Come to think of it, the leader was none other than the new 5th-generation Daihatsu Move because of the fuel economy of 27.0km/L. The second best is the Toyota Vitz that has the fuel economy of 26.5km/L. Third place goes to the Nissan March because of the fuel economy of 26.0km/L.
I guess fuel economy is the main reason how these Three Kings behave normally in the eyes of Japanese customers. How about the target customers? The 4th-generation March is mostly targeted to someone who want a normal car and its normal behavior is the main priority. The 3rd-generation Vitz has four various styles offered for different customers. The Vitz F is made for those who want a simple vehicle, the Vitz U is rather an improved version of the Vitz F and made for advanced customers. The Vitz Jewela is made for the most fashionable people, especially the ladies. The Vitz RS is an enthusiasts' favorite because of the sporty characteristic and the manual transmission. The 5th-generation Move has two styles; the normal Move is made for simple and the Move Custom is made for those looking for style. The best variant for the Move is not always the Move Custom but its always the Move Custom RS because of the turbo engine fit for a kei car enthusiast.
Those Three Kings of low fuel consumption stand together as one for now, and always will be...