Sunday, May 8, 2016

130 Years of Coca-cola

Today marks the 130th anniversary of Coca-cola, the world's number one softdrink everyone in the world loves to quench their first on. It's been years since the pharmacist John Pemberton invented the drink we all know and now, here we are, 130 years on, this drink can withstand the test of time. Shall we get started then?

Coke Emoticon Bottles
It was the year 1886 when Dr. John S. Pemberton invented this drink in Atlanta, Georgia and tried selling it to consumers at a local drugstore. When it went on sale, the crowd goes nuts over his invention, which he priced it for five cents back then. Two years after the first servings of Coca-cola served to the public, Pemberton died but he sold portions of his business to various parties, with the majority of the interest sold to Atlanta mogul Asa G. Candler. Under Candler's rule, distribution of Coca-cola expanded to soda fountains beyond Atlanta.

Why is it called "Coca-cola", you dare ask? Dr. Pemberton called for five ounces of coca leaf per gallon of syrup, which is a fair dose for this drink. In 1891, Candler claimed his formula contained only a tenth of this amount. Once, this drink contained an estimated nine milligrams of cocaine per glass and that formula was subsequently removed in 1903.

The bottling became a major challenge back then because of the imitations of the beverage by competitors as well as lack of packaging consistency among the thousand bottling plants at the time. So, in 1916, the Cocal-cola bottle was created with the shape so recognizable even in the dark and then trademarked in 1977.

For more Coke history lessons, go to www.coca-colacompany.com and find the History section.

But now, Coca-cola has over 1.9 billion servings sold globally and with presence in all corners of the world including Asia, Europe, South America, Africa, and the Middle East, the whole world's gone Coke crazy. You turn yourself in a nearby store and say "I'd Like to Buy the World a Coke", which is somewhat a legendary in the history of Coke advertising. From football player Mean Joe Greene tossing a Coke to a fan saying "hey kid, catch!", to the iconic Coca-cola polar bear. To open happiness, and now Taste the Feeling, nothing's more fun than sharing a Coke with everyone in the world with their names on it. I mean hey, that's the evolution of Coke advertising, if you know what I mean?

Coca-cola isn't more than just a drink because for most of us, it's a way of life. We use it to energize ourselves, for entertainment, for relaxation, there are so many reasons why we like to have a world of Coca-cola for ourselves but for us, we all share the same decision to stock ourselves some Coca-cola at home. Now, there are so many Coca-cola variants to choose from and whatever you are feeling, there's a Coca-cola that fits for you.

Here's for 130 years of Taste the Feeling with Coca-cola!



For more Coke-related videos, go to youtube.com/cocacola

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