Thursday, October 13, 2011

Kia's ALL NEW PRIDE "all set" for B-Spec Racing

2011 Kia Pride Race Car


For a car like Kia's ALL NEW PRIDE (recently launched last month), it seems that this compact wants to follow the footsteps of the Forte Koup in the world of motorsports and indeed this B-Spec Race Car uses the Kia Pride Hatchback/Rio 5 as a foundation for this B-Spec Racer that will make a premiere at this year's SEMA Show.

Press Release:

Kia Motors America to Debut B-Spec Rio 5-door Race Car at 2011 SEMA Show

Fresh off its first ever GRAND-AM road racing championships, Kia Motors America will announce the first expansion to the brand's U.S. motorsports program at the upcoming SEMA Show by unveiling a "B-Spec" showroom stock race car based on the all-new 2012 Rio 5-door that will begin arriving in dealerships later this month. KMA's B-Spec entry was prepared by the company's racing partner, Kinetic Motorsports, who will provide racers with the necessary components (competition roll cage, safety equipment, suspension components, etc.) to build and compete with their own car.

"Outstanding value has always been a foundation of the Kia brand, and with the rapid development of the Kia Racing program and the launch of the 2012 Rio 5-door we have a unique opportunity to introduce Kia to a new and passionate racing community by providing an affordable and great-looking race car that delivers best-in-class horsepower in the rapidly expanding B-segment," said Michael Sprague, vice president of marketing and communications, KMA.

The Rio 5-door B-Spec car was designed to easily be raced across multiple sanctioning bodies, including GRAND-AM, World Challenge, Sports Car Club of America (SCCA), National Auto Sport Association (NASA) and others.

Kia will provide more details about the Rio 5-door B-Spec program, and unveil five additional vehicles developed with high-profile partners, during its SEMA Show press conference on Tuesday, November 1 at 9:30 a.m.


Verdict: It seems for a compact like the Kia Pride/Rio UB, it does have a racing potential...

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