Wednesday, December 9, 2015

DS Automobiles Nouvelle DS5 et Nouvelle DS4 gamme

Citroen's DS lineup has officially left the family and spawned into a standalone luxury brand known as DS Automobiles and while this is done in honor of the DS's 60th year as well as five years of the DS range that started with the DS3, the new DS Automobiles brand ignites the brand identity's "Spirit of Avant-Garde" to their premium range of vehicles sold not just in Europe but in countries including China as well.

2016 DS Automobiles DS5

This is where we start with this. Of course, this is the facelifted Citroen DS5 but like it said, the new model is the first of the DS model not to wear the Citroen badge on it and since this is no longer a Citroen, it's now considered itself as a full-fledged DS car in its own right because with this car, the DS Automobiles brand is born and the spirit of avant-garde kicked in.

Thanks to its newly updated exterior, the new DS 5 is truly a flagship in its own right because from every angle, there's a fair hint of European luxury sprinkled around and without a hint of Citroen badge in sight, this car is well-groomed, well-tailored, and very posh to live on the road. Same goes to the interior as well because getting in has the same level as what you expect from a luxury German saloon car but this isn't a German saloon car, this is a French luxo-barge and who can't blame them?

It sure is a luxury saloon in its own right but at prices start at 29,550 Euros TTC, it's surprisingly accessible to buy one as well. Under the hood, the new DS 5 offers a choice of either a 2.0L turbocharged petrol engine, 1.6L BlueHDi diesel, 2.0L BlueHDi diesel, or a Hybrid4 powertrain with a 2.0L diesel engine connected to an electric motor. Most of the engines are Euro 6 compliant and depending on the engine types, it can be mated with either a 6-speed manual or automatic.

Although not a sporty car to drive, the new DS 5 is a comfortable cruiser suitable for the trips to the country club or a five-star hotel and you can really tell how luxurious the ride really is just by feeling it.

So, while the new DS 5 signalled the birth of the DS Automobiles, let's introduce to the new DS 4, which is also no longer a Citroen-branded hatchback but part of the new DS Automobiles brand.

2016 DS Automobiles DS 4
2016 DS Automobiles DS 4 Crossback

Here it is, the new DS 4 and now it spawned an additional crossover model called the DS 4 Crossback. Now, there are two DS 4 models to choose from but which ever DS 4 you choose, they're still the same thing and if anyone recalled driving the former Citroen DS4 in the distant past, some might recalled that it's far comparable to its Alfa Romeo Giulietta rival because it might have plenty of style but no cider. Same thing goes to the new Crossback model because while this maybe a crossover variant, the experience of driving one can be comparable to listening to Crossover FM on the radio. All that jazz, I dare say.

The range of engines include a 1.2L PureTech 130, 1.6L THP 165/200, 1.6L e-HDi 115/BlueHDi 120, and a 2.0L BlueHDi 150/180 and whichever engines you choose, it can be mated with either a 6-speed manual or automatic.

The new DS 4 starts at 23,700 Euros TTC while the Crossback model starts at 27,200 Euros TTC.

So, there we are, the new DS models may have christened the birth of the DS Automobiles brand but some people remain skeptical about Citroen's move of spawning the DS as a stand-alone luxury brand in the same way Lexus is to Toyota, but whatever the heck is, let's wish the new DS Automobiles the best of luck putting the Spirit of Avant-Garde to the motoring public.

Photo: PSA Peugeot Citroen

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